Who we are

Crucible is a product design consultancy led by Hugh Raymond and Mike Ayre, who established the practice in 1990. We’ve developed hundreds of successful products for clients of all sizes, from small specialist companies to multinational corporations. For us, good design is about how to make something look great, cost less to make, work better and be easier to use. 

Our approach is friendly, collaborative and backed up by thirty years of practical experience. We also go to great lengths to find out what you need from us at an initial free briefing meeting. To arrange one, just call us on 01235 833785.

Why work with Crucible?

There are five main reasons to choose Crucible as your product design and development partner:

  • We listen - to your ideas, timescales, concerns and cost targets
  • We’re experienced – a track record of hundreds of projects over 30 years
  • We deliver - your project will be completed on time and on budget
  • We're team players - with a friendly, positive approach & no jargon
  • We cover the whole process – from initial ideas to the finished product


What our clients say

  • "From the initial product strategy meetings through to the concept design and technical development, Crucible has delivered two stunning hand driers that represent an exciting new chapter for Airdri."
    Sean Weeks: Group Director of Programme Delivery - Airdri Ltd
  • "Crucible's ability to think outside the box and meet all our objectives with tremendous creativity produced an extremely successful product and we wouldn't hesitate to use them again."
    Martin Townsend, Oxford Instruments
  • "Crucible were great to work with on this project. They provided a superb service and a first class result."
    Peter O'Donnell, Gerrard O'Donnell Ltd
  • "Crucible's experience and guidance was essential to the entire process. They were very professional and hand-held us every step of the way to ensure there was a clear brief and that we met our deadline."
    Mark Crittenden, OXIS Energy
  • "Crucible delivered a modern, stylish, practical design, within the Parker brand guidelines and played a major role in meeting the tight deadlines for its international launch."
    Ian Timms, Parker Hannifin Manufacturing Ltd
  • "The cabinet lock has opened up a large and very significant market place for us with sales growing month on month. We can comfortably attribute a significant part of the success to Crucible's involvement."
    Grant MacDonald, Codelocks Ltd

Product design consultancy

T: 01235 833785 E: info@crucibledesign.co.uk

Crucible Design Ltd, Boston House, Grove Business Park, Downsview Road, Wantage, Oxfordshire. OX12 9FF