How much does it cost to develop a new product?
The simple answer is...quite a lot. New prototyping and production methods have lowered many costs, but product development is still an expensive process, particularly when testing and marketing are taken into consideration.
What makes a product successful?
How can you tip the odds in your favour when you launch your new product? No-one can guarantee success, but there are things you can to improve the odds...
How can I increase my sales?
The use of product design to increase sales is well known. Whilst it is certainly true that a good looking product will sell better than an ugly one, there is considerably more to it than that...
What is a product design brief?
The term ‘design brief’ is somewhat odd. It attempts to avoid the rigid limits of a formal specification, which would be more common in engineering or electronics; but is just as important in establishing the scope of a design project.
How do I reduce my costs?
"Please make my product cheaper" is one of the most common requests we get. Here, we look at five ways you do just that, using a combination of effective product design and efficient manufacturing methods.
How can I minimise my risks?
Product design and development can be very profitable, but also involves significant risks. Here, we look at how to avoid many of the problems associated with product development by using a British Standard.
How can I protect my intellectual property?
One of the main concerns for anyone designing a new product is how to protect their idea from competitors. Here we look at what you can do to achieve this in a realistic and practical way.