This guide reveals how to improve the commercial performance of product development projects through effective planning and management. It is designed to give you simple, practical steps to make your next product development project more organised, more fun, more successful and much more profitable.
It is a subject that is often written about, but in our opinion, it is usually over-complicated. We believe that successful results can easily be achieved by following a few key principles. It includes straightforward ideas and helpful suggestions, clearly expressed and illustrated with real examples.