Developing new products - an introductory guide

Developing new products is exciting and can be extremely profitable, but the risks are also considerable.

The purpose of this guide is to look at ten fundamental questions that will help you make the most of your opportunities and minimise your risks.

If this is your first venture into product development you will require equal quantities of enthusiasm and realism. You need enthusiasm to carry you through the challenges of the process, and realism to recognise which of those challenges represent a risk worth taking. We hope you find the guide useful!

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