As a new member of the global Parker Hannifin Corporation, the SSD drive division needed product design for a new range of controllers that would be technically effective and also adhere to Parker brand guidelines. We worked closely with their engineers to deliver that balance of style and substance. The resulting product range has been a great success for Parker and has formed the basis of a new generation of motor control products.
- Several iterations of concept designs
- Close adherence to global Parker design guidelines
- Close working cooperation with Parker engineers working on the main body
- Preparation of production data for mouldings
- Sourcing and management of modelmaking for international launch
- Design and sourcing of exhibition display stands
"Working closely with our engineers, Crucible delivered a modern, stylish, practical design, within Parker Brand Guidelines, and played a major part in meeting the tight deadlines for its international launch."Ian Timms, Realisation Team Manager. Parker Hannifin Ltd