Concept design

This stage looks at all the product design and production options in order to find the best solution in terms of appearance, function and cost.

There are often two phases to the concept stage – a broad look at various design and development routes followed by a more detailed look at the most suitable options. The broad look will consider a wide range of ideas and intentionally ‘push the boundaries’ on what could be achieved.

Having gained your feedback on our ideas, we’ll then refine the options down to one solution that will form the basis of the final product design. Most of the concept designs are presented as 3D CAD models. Depending on the project, concepts may also be shown in sketch form or as models – or even all three.

View some of our product design examples in our product design portfolio.