Product strategy and planning

Our product design services start with the basics – which product are you going to develop, what does it need to do and how will you get it to market on time and on budget? With thirty years’ experience of product development, we can help you get your project off to a flying start.

Pick winners

The choice of which product to develop is one of the most important product development decisions you will make, and the right answer isn’t always obvious.

Making the right choice will depend on your opportunities to innovate, development costs, lead times, technical risks, market conditions and other products in your range. We can help you work out the best option so that you maximise your chances of commercial success.

Example: Codelocks Kitlock KL1000

Pick winners

Build your brand

Having a coherent product range is one of the best ways of building a strong brand presence in the market – just look at BMW, Apple or Dyson.

Building that range is the core activity of our product strategy services. We can help you identify the kind of products that would make up your range and work out the common features that will give it coherence.  We can also help you create a plan that will build your brand values and make your company more commercially successful.

Example: Mac Mini Stand

Build your brand

Identify the right partners

Successful product development involves a lot of specialisms, from electronics and software to prototyping, testing and manufacture.

We have well established and reliable contacts in all areas of product development that we are happy to pass on at no cost to you whatsoever. Why? Because we want to see your project succeed so that we can add it to our list of commercial success stories.

Example: Sentag swimming safety system

Identify the right partners

Plan for success

Product design and development involves a number of stages, and you need to allow the right time and resources for each one to get a successful result.

We’ve been doing this for thirty years, and can steer you and your team through the process, allowing enough time for essential activities and identifying opportunities to save time and money. Above all, we can help you to minimise your technical and commercial risks, ensuring that your project will be a success.

Plan for success

"In addition to the great design work, we have been particularly pleased with their help in managing the progress of the project, enabling two new products to be developed, built and launched in just over four months. Each stage of the project was delivered on or ahead of schedule and on budget. We are delighted with the results and looking forward to developing more exciting new products with Crucible "

James Clark, Commercial Director, Airdri Group
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Product design consultancy

T: 01235 833785 E: info@crucibledesign.co.uk

Crucible Design Ltd, The Innovation Centre, 99 Park Drive, Milton Park, Abingdon, Oxfordshire, OX14 4RY