Product design and innovation

Product design and innovation can help you increase your sales by adding value, increasing desirability and improving performance. As product design consultants we can help you make these requirements work together, delivering solutions that not only delight your customers, but your shareholders as well.

Get your products noticed

Product design sells, particularly when the competition is technically similar. Making a strong statement with the design of your product can dramatically improve your sales and profits.

Crucible can help you make your product stand out by creating new designs that embody your brand values and put you head and shoulders above the competition in terms of appearance and quality.

Example: Airdri hand driers

Get your products noticed

Add value to your products

Adding value to your products by building in new features, improving quality or making them easier to use, also makes them easier to sell.

Crucible can help you add value to your products by introducing new designs, improving the quality of materials and processes and improving the user experience. An initial meeting to discuss the possibilities will only cost you your time - give us a call

Example: Oxford Instruments MQC

Add value to your products

Innovate to win

Good product design challenges conventional thinking, and the resulting innovations can be extremely profitable. Our job, as product design consultants, is to help you find these opportunities whilst minimising your commercial risks.

At Crucible, we've got plenty of experience of looking at problems from different angles and coming up with innovative solutions that will increase your sales - without taking risks.

Example: Timebeam projecting clock

Innovate to win

Diversify for profit & growth

Exploiting gaps in existing markets or diversifying your expertise into new ones is one of the best ways to improve your profits and growth.

We have helped a number of our clients to develop new markets by promoting their existing expertise in a new sector. We would be happy to talk to you about how this approach could create opportunities for your company!

Example: OXIS solar energy storage battery

Diversify for profit & growth

"The quality of the design presents us as an organisation that our customers can have confidence in. It has helped transition OXIS from an R&D organisation into a revenue generating, commercial company. I would definitely recommend Crucible and we will certainly be working with them again in the future."

Dr Mark Crittenden, OXIS Energy Ltd

Product design consultancy

T: +447786262989 E:

Crucible Design Ltd, 16 East Lockinge, Wantage, Oxfordshire. OX12 8QG